Tuesday, October 15, 2013
Tuesday, September 10, 2013
Content marketing continues to grow and for good reason. It enables businesses to leverage their expertise in a real and demonstrable manner, at a relatively low cost. So, why aren't more small businesses taking advantage and incorporating content marketing? The answer is simple. They just don't have the expertise or the time. There are many excellent marketing practitioners who live and breathe content marketing. At the same time, there are many people who profess to understand content marketing and do not. Here are 5 tips for getting started when seeking your content marketer:
1. Think Strategically
One of the first things that a content marketer should ask about is your strategy. Good content marketing consultants will interview you about this and ask thought-provoking questions.
2. Develop PersonasIn order to curate content, it is essential that your content marketing professional be able to develop personas, should you not already have them.
3. Act with Integration in Mind
Content should not be created only with social in mind. An integrated approach must be taken. Be sure that your marketing consultant has the expertise to leverage and implement an integrated marketing approach. Don't be dazzled by someone who knows how to set up a Facebook Page or Group.
4. Execute Based on Best Practices
Be sure to ask questions to determine if your consultant knows how to make use of the right channels at the right time. For example, recommending to post updates to Facebook at the wrong times with the wrong content will result in poor results. This also applies to quality over quantity. Always look for consultants that focus on quality first.
5. Focus On Long-term Results
As tempted as we are to want things to happen immediately, marketing is something that takes time. Your consultant should be prepared to guide you through the process and make adjustments as needed. Remember we are dealing with consumer behaviour and influencing behaviour takes time.
These are just 5 starting points to get you thinking.
Looking for more tips for small business? Check out: 25 Cool Online Resources to Grow Your Business.