12 Reasons to Do a Communications Audit Immediately

Communications is at the core of success and therefore, a periodic communications audit is critical to ensure that you are meeting the changing needs to your stakeholders.  Here are X reasons to do a communications audit immediately:

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1.  You are no longer getting the same level of employee feedback as you once did.

2.  Your external stakeholders are no longer engaged.

3.  Repeat Customers have diminished.
  
4.  Your Top of the Funnel Sales Leads have decreased.

5.  Regulators or legislative bodies claim that they don't know what you are doing.

6.  The media report that you are not available for comment or did not respond by time of deadline.

7.  Your read rate of online newsletters has decreased.

8.  Employee retention is an issue.

9.  Employee sick time is increasing.

10.  Labor relations is an issue.

11.  Investors are not happy.

12.  You don't know what medium is the right one to communicate with employees, customers, stakeholders, regulators, media, etc.

The good news is that a communications audit can be done to determine strengths and weaknesses between management and employees and management and external parties. The focus can be exclusively on the internal or external relationship, or both.  An audit will not only determine strengths and weaknesses, but it will also determine the channels of choice for specific audiences, frequency of communication and how different types of communications should be addressed for specific audiences.  

For more information on Communication Audits, check out:  8 Key Steps for a Successful Communications Audit

The Cost of Ignoring Employee Engagement

There are countless studies on employee engagement and the value that engaged employees bring to your organization.  Despite this however, not enough employers are actually taking the steps to engage their employees and there is a direct correlation between the cost of ignoring employee engagement and embracing it.  The cost is high.  Blessingwhite said it best in their findings: 'engaged employees stay for what they can give.  Disengaged employees stay for what they can get. 

According to Gallup research, companies with low employee engagement have higher safety incidents, more sick days, higher turnover, more quality control issues, etc. all costing the U.S. between $450 billion to $550 billion each year. Health-related costs alone to the employer in a suffering company are $11,709 versus $4,395 for a company that is thriving and has engaged employees.  The research has also shown that companies shedding jobs are more likely to be the ones with disengaged employees, a signal that publicly traded companies don't necessarily want to give.

The research also shows that publicly traded companies with high engagement, enjoy higher earnings per share.  So, what are some tips to engage employees?  Here are 7 tips to implement immediately:

1.  Live up to promises - Managers can greatly contribute to the engagement cycle by living up to promises and commitments made to their direct reports. 

2.  Fully utilize your talent - All too often Managers pigeon hole their employees or quite frankly don't understand the employee's full experience and education. Taking the time to understand an employees full skill set and actually using it will go a long way to engaging that employee.

3.  Career Development - Be sure to include career planning and development for your employees.  Again taking the time to know and understand the employee's interests will help guide you and the employee toward a solid future.

4.  Regular Meetings - Have regular one-on-one meetings with your direct reports.  Arrive on time and pay full attention to the employee.  Arriving late, leaving early, taking phone calls during the meeting, reading email or perpetually cancelling the meeting, without rescheduling sends a strong message that you don't care about that employee.

5.  Inclusion - Seek our input and ideas from your direct reports.  Show that their input matters and that they can contribute to the bigger picture. 

6.  Publicly recognize your Employees - Don't wait for a special occasion or the end of a project to recognize the contribution of your direct reports.  Use internal communications tools, social media and mass email to thank employees on a regular basis.  Ensure that the recognition is genuine and heartfelt.  Insincere thanks is worse than no thanks.

7. Give them Authority - Demonstrate that you believe in them by giving your senior team the opportunity to fill in for you when you are out.  Leaving no one in charge signals that you either can't trust your direct reports or that you are insecure about leaving someone else in charge.  If you have several people as direct reports that are at the same level, take turns leaving them in charge. 

These are just some things that you can do to engage your employees. There are many others.  What would you suggest a company do to ensure employee engagement?